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How do I check my server for G5 and TLS 1.2 PayPal compatibility?
Is your current hosting and SSL ready for the PayPal update in June 2016? In light of the changes coming in a few months and the alterations that will be required for ALL websites that integrate with its payment gateway, we have produced some helpful tools and guidance below to assist you in testing and … Continue reading How do I check my server for G5 and TLS 1.2 PayPal compatibility?
AMP – Google’s Accelerated Mobile Page project
What is AMP? AMP – Accelerated Mobile Pages, in a nutshell, is Google’s new project to help speed up use of the internet. It is a new way to produce markup (web code) in the form of a stripped-down HTML version of each page of a website to display the bare bones – the text, some images … Continue reading AMP – Google’s Accelerated Mobile Page project
Online Business Reviews – Are They Worth It?
Google Reviews, Trustpilot, Reevoo, Reviews.co.uk – there are plenty of ways for your customers to leave reviews for your business online. It’s good business practice to follow up with customers after a sale, but is there any additional benefit – especially when it comes to search optimisation and conversion? The benefits to search visibility Reviews … Continue reading Online Business Reviews – Are They Worth It?
Is there a future for email marketing
For years we’ve used it and abused it. Our inboxes have filled to overflowing so much to the point that more recently ISPs the world-over have ramped up their spam protection level in a bid to reduce the burden of sheer volume of data going through their network and sending all emails that looked remotely … Continue reading Is there a future for email marketing
What if Twitter died?
The social media world has been in a state of flux since it was reported in Mashable (6th February 2016) that Twitter announced it would make some changes. Changes to Twitter? Surely some mistake? Sadly, no. It transpires that the bosses at Twitter HQ are reported to have announced a range of changes that, … Continue reading What if Twitter died?
The importance of an SSL certificate on your website
What is an SSL certificate and how important are they to my website? Most website owners, unless they operate an e-commerce website, won’t know what an SSL certificate is – and why should they? It’s for credit card payment websites, right? Wrong. Let’s start with some basics. What exactly IS an SSL certificate? SSL (or … Continue reading The importance of an SSL certificate on your website
Good business website basics 2 of 3: Getting on with Google.
OK, let’s face it – there is only one search engine, and that’s Google. The term, much like the way vacuum cleaners became known by their original market leader’s name of Hoover, to ‘Google it’ is now the term used to search for something online. With that in mind, here’s a basic (but nonetheless important) guide … Continue reading Good business website basics 2 of 3: Getting on with Google.
Good business website basics 1 of 3.
This week sees the start of a series of basic, good practice when it comes to owning and operating a website for your business. We’ll cover three topics that we think are vital to ensure your business can maximise your potential in making your website provide both sales enquiries, sales and deliver your customers the … Continue reading Good business website basics 1 of 3.
Clean new website for Fresh Mortgages!
At Aubergine we have been fortunate enough to have been working with the team at Fresh Mortgages for over 10 years having created their branding and first website back in 2006. So, when Russell Sanders, the principal at Fresh Mortgages approached us to give the company website a freshen-up (non pun intended) and assist in setting … Continue reading Clean new website for Fresh Mortgages!
Leighton Buzzard premier dental practice gets website makeover
When Practice Manager, Samantha Bird, from West Street Dental Practice in Leighton Buzzard approached us to find out how they could get a professional-looking web presence, we couldn’t resist the opportunity to help. One of Aubergine’s core ideals is to work with and support local businesses and this was a chance to help Sam and practice … Continue reading Leighton Buzzard premier dental practice gets website makeover
Selling online has never been easier pro e-commerce websites from £1500
With rising costs of business rents, staff and all things relating to being fixed to a shop, selling online has never been more appealing. At Aubergine, we have developed several web packages to get you selling online in no time at all and with the maximum impact. It was shown just this Christmas that between … Continue reading Selling online has never been easier pro e-commerce websites from £1500
Best use of graphic design in 2012 – The London Olympics
Without question, one of the best uses of both stunning and practical graphic design in 2012, is the amazing material and designwork done in support of the 2012 London Olympic Games. From the official Team GB logo and graphics emblazoned on the the athletes’ outfits, through to the use of the giant official Olympic rings … Continue reading Best use of graphic design in 2012 – The London Olympics
Cookie law and your website – what is it and does it affect me?
In May 2011 The UK Government, upon advice from the EU, made law that websites in the UK followed new guidelines in respect to cookies and their use on websites. So, what is a cookie? Simply put, a cookie is a little bit of web code that your computer’s browser delivers to your computer’s temporary … Continue reading Cookie law and your website – what is it and does it affect me?
Starting your own business? First impressions count
Let’s face it – we choose most things on how they look. Clothes, food, brands of things we like – even mobile devices, it’s all a very visual thing. Now, I’m not saying that we’re all completely shallow and make the decision based on just how it looks but first impressions are vital and that … Continue reading Starting your own business? First impressions count
Pitch your business branding to the right audience – target your logo!
One of the first things a new customer experiences when they see your business website or marketing material is your brand image. We live in a world where people and businesses like to be associated with others like themselves, or rather, we want to be seen with brands and at places that project the image … Continue reading Pitch your business branding to the right audience – target your logo!
The use of good photography – respect your company’s image
If we’ve seen it once, we’ve seen it a hundred times – and that is businesses using poor photography of their products or services on their website or in their brochure. It is all too common for businesses to have photos of their products or their staff doing what they do on the company network … Continue reading The use of good photography – respect your company’s image